Marketing Technology Consulting
Together we merge systems thinking with customer-centric practices to chart your path to success.
Type A Plan B is a collective of marketing technologists with deep experience defining business strategies and leading hands-on work in all areas of the digital marketing ecosystem.
Clear-eyed and dependable, we revel in getting to know your team and the challenges your business faces, then working side-by-side with you to overcome them.
Common challenges we've successfully coached Marketing teams through:
Too many distractions crowding out the customer focus
Confusion when considering current and future market realities
Misalignment between vision and team organization
Repeated struggles implementing new technologies
Disconnect between the strategy narrative and operational realities
Skills gaps and resistance to transformational change
Lack of clarity about how to align people, processes and technology
With a core focus on marketing fundamentals and execution plans rooted in what the data tells us, we’re experts at strategic storytelling with a healthy perspective on what really matters and a willingness to call out what doesn’t.
Most of all, we celebrate agility and the sort of flexible thinking that allows for course corrections when the marketplace inevitably disrupts our shared plans.
Let’s talk
Contact us today to learn more about how our approach reduces noise and clarifies purpose for your team.