Marketing Technology Services
Our no-illusions, digital-first approach emphasizes tangible goals with measurable business impact.
Type A Plan B excels at helping marketing leaders navigate the challenges of digital transformation and marketing automation. Specialists in matching technology solutions with data-driven storytelling, we help marketing organizations transition to a more agile and integrated digital ecosystem.
Let’s talk
It starts with 30 mins to introduce ourselves and understand your goals.
Tech Stack Gap Analysis
MarTech is an overwhelmingly large and complex ecosystem. It is easy to get lost in the swirl of hype, competing point solutions and integration challenges. Often, a simple tech stack review with a fresh perspective on gaps and overlaps can help refocus priorities.
We designed our survey and discussion tactics to evaluate what’s working and what’s not, and uncover the opportunities in your current digital marketing ecosystem.
Campaign Reporting Review
Do you find yourself swimming in data but still struggling to make progress maintaining a coherent and analytical narrative?
Type A Plan B focuses on telling compelling data-based narratives, suitable for peers and senior management alike, that emphasize customer needs side-by-side with marketing fundamentals.
We’ll start by reviewing the story told by your current reporting, survey your report recipients and document the disconnects from a friendly perspective, before working with you to uncover the opportunities to tell a new story.
MarTech Roadmap Planning
Marketing ecosystems tend to evolve organically based on a pressing need at a point in time.
Marrying systems thinking and situational clarity, we take a data-driven approach to helping clients orchestrate their marketing ecosystem in ways that maximize resources and tell a clear story of bottom line impact.
Type A Plan B understands that good strategies are typically the result of a simple, rough-and-ready process that reduces noise, increases collective clarity and defines a set of shared goals while simultaneously assessing whether they are realistic.
The best part is that, with a straightforward low-key approach to planning, we can always gather again to shake the snow globe of team priorities and redefine the path to success. That’s what healthy, agile teams do. You’re pro-active. We’re action oriented. Let’s get together.
Want to drop some knowledge pre-call? Give our simple survey a try.